This gap is filled with hype, wishful thinking, and risk. There’s usually a gap between your assumptions of how the World works and how the worlds actually works.The team behind the Segway failed to do some basic research about the world.The Segway ignored people with children, or any passengers, anyone without 5,000-6,000 dollars to spend, anyone who lived in a harsh (even just rainy) climate, anyone who needed to go more than 5-6 miles to work, and more. The Segway completely ignored existing transportation infrastructure and didn’t fit into the existing conventions of how people moved through cities. Despite all the hype, it fell flat when it was released. In 2001 the Segway promised to revolutionize transportation.
Here's my notes from her talk on Just Enough Research: You’ll be on the path to good research in less time than you can plan your next pitch.In her presentation at An Event Apart in Seattle, WA 2013 Erika Hall walked through the importance of research and how to apply it to making product decisions. Learn how to discover your competitive advantages, spot your own blind spots and biases, identify small changes with huge potential impact, and why you should never, ever hold a focus group. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. And done well, it will save you time by reducing unknowns and making sure you’re building the right thing, in the best possible way. It’s something every member of your team can and should do, and which everyone can learn, quickly. Good research is about asking more and better questions, and thinking critically about the answers.
You can read this before Just Enough Research PDF EPUB full Download at the bottom.ĭesign research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Here is a quick description and cover image of book Just Enough Research written by Erika Hall which was published in.
Brief Summary of Book: Just Enough Research by Erika Hall
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